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“Lotus Evija marks a turning point for the brand under Geely”

There have been loads of instances over the previous 20 years when it’s been laborious to not really feel sorry for Lotus fanatics. Starved of money, however nonetheless a hotbed of engineering expertise, the Norfolk agency has struggled on with the identical, badly ageing primary fashions, delivering pure driving thrills.

A lot of you’ll keep in mind Lotus’s most up-to-date false daybreak: the fabled Paris Motor Present of 2010, when hordes of celebs unveiled six future ideas from the corporate. Not certainly one of them ever made manufacturing.

• Lotus Evija: learn the total story

This week’s first all-new Lotus for 11 years won’t be precisely the type of mannequin to get hordes of brand name purists excited, both – for the Evija just isn’t an reasonably priced, Porsche-rivalling roadster however slightly a 1,972bhp pure-electric hypercar which prices £250,000 simply to order. You’ll want £2million to purchase one.

And but there’s one phrase behind the Evija that makes us optimistic (ultimately) that it may actually mark a brand new daybreak for Lotus: Geely. The Chinese language industrial big has been stretching its world affect extensively over the previous few years, and it has a fairly good report of investing in the appropriate areas and delivering a return.

Witness, for instance, its affected person method to Volvo, the place it backed the money for designs and platform know-how – work that’s now reaping big rewards because the Swedish model delivers report gross sales. Equally, the brand new electrified taxis gliding round London (and different main cities) are testomony to how Geely can spot engineering synergies and use them to wider profit.

All the things Geely has executed thus far at Lotus – and in a comparatively brief area of time – is sensible to us. So whereas the die-hards might have to attend a short while but for this basic British model to essentially emerge from the doldrums, we really feel extra hopeful than ever that it’s actually going to occur. Evija is only a calling card, not more than that.

How do you suppose the long run for Lotus appears? Tell us within the feedback…


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